Joe Wallace - CEO
After playing professional basketball in Spain, Japan, Turkey, and France for more than eight
years on division one teams, Mr. Wallace has been involved in business marketing, start-ups,
corporate financing and fund acquisitions since 2001 and brings many years of experience
essential for the success of the Company. He has participated in multiple multi-million dollar
start-up companies including Private Client Financial which provides consulting for professional
athletes regarding investments, licensing marketing and investment opportunities. He also
developed the first sports and management division of Kayne Anderson Capital Advisors, a
registered investment advisor firm based in Los Angeles, California with approximately $15
billion in assets under management. His experience includes the launch of Conexa, Inc., a
diversified holding company which obtained exclusive rights to market anti-microbial and
disinfectant technologies from Hydro Products & Technologies, Inc. He also served as Wealth
Management Director of Career Sports International, an acquisition, sports and entertainment
division of AMEX, and served as director of the division within the company responsible for
client development and marketing.
Enrique Balderas - COO
Mr. Balderas holds a MBA in Entrepreneurship as well as a Bachelor of Arts in Finance from
University of Southern California. He also holds a Bachelor of Science in Sociology from
California State University, Los Angeles. He is a Certified Trust Financial Analyst Cannon
School of Trust and Financial Planning Levels I & II. He holds his California Property and
Casualty and Life Insurance Licenses. Mr. Balderas has over 18 years of experience in the
Financial and Banking Industry.
- Managing Partner in Lake Advisors, Inc., where we deal with Business and Strategic Planning,
Marketing, Business Turnarounds, Business Consulting, Internet Marketing, and Financial
Analysis. We also deal in Private Equity, Institutional Finance and Commercial Finance.
- Owner, Farmers Insurance Agency and is licensed in California.
Mr. Balderas formed and developed a Banking Facility in the Cayman Islands for Non
Resident Alien and US based investors while working in the Banking Industry.
- While working as an Investment Banker in the Banking industry, he was primarily responsible
for managing a book of business $600MM; generating over $5.5MM in fee revenue.
- Most recently Mr. Balderas held the title of Senior Wealth Management Consultant where he
was primarily responsible for working with the Private Banking Clients in the Private Bank.
Peter Field - Director of Business Development
For 15 years Mr. Field was a partner in Agile Media, a prominent Digital Marketing Company
that specialized in strategic, data driven, print, web and email initiatives. Fueled by the mass
reach that the web has to offer, Mr. Field focused efforts on developing automated web to print
applications. Mr. Field's career includes many significant achievements that illustrate his
comprehensive skill set and proficiency at cultivating an idea from concept, to execution, to
monetization. Grand & Toy's Online Brand Manager Portal and Giving Matters provide two
fully realized examples of Mr. Field's creativity and ability to develop a new business from start
to revenue generation. With strength in business development, Mr. Field is a straight
forward and enthusiastic communicator with a reputation for fairness and mutually beneficial
negotiations that have earned him the respect and recognition of his peers. A trustworthy and
hardworking individual, without exception, Mr. Field's commitment to delivering extraordinary
results in business is second only to his unwavering commitment to his family, his faith and
maintaining the integrity of his character.
University of Portland, 1987-1991
Bachelor of Business Administration, Marketing & Management
Carnegie Sales Executive, Honors, 1997
Kevin Shaifer - Product Development Director
Mr. Shaifer has served the Aerospace Industry for 9 years in the Quality Management Division,
employed by Aluminum Precision Products. as a Metallurgical Technician. Mr. Shaifer
was responsible for Company compliance for Federal, State, FAA, and Aerospace Industry
Standards. Major prime customers include Boeing, Lockheed Martin, and General Dynamics.
Prior to joining (APP) Mr. Shaifer owned has owned and operated several small companies as
well as worked for Southland Corporation (7-11) stores, in the Sale and Marketing Division. Mr.
Shaifer attended Oregon State University, Majoring in Engineering and Communications. He
currently resides in Ventura California.
Vinutha James - Sales and Marketing Development Officer
Vinutha James is the founder and principal of Vinutha James Marketing & Events based in
Orange County, California. Vinutha began her marketing career over 18 years ago and has
diverse experience representing iconic brands such as Ketel One Vodka, Gateway Computers,
National Football League and Coldwell Banker Residential Real Estate.
Vinutha's most recent position was the Vice President of Marketing at Nolet Spirits U.S.A. In
this position, Vinutha worked on the distinctive Ketel One Vodka brand as well as launched
two new spirit brands to the U.S. market: Nolet's Finest Gins and Harlem Kruiden Liqueur. Her
responsibilities included advertising, strategic planning, public relations, merchandising, product
development, event planning, brand research, communication and sales training.
Prior to Nolet Spirits U.S.A., Vinutha held positions at Gateway, Inc. as a Service Product
Manager and at National Football League Properties as a Strategic Marketing Analyst.
Vinutha attended University of California, San Diego where she received a Bachelor of Arts
degree in Communication and Vanderbilt University where she received a Master's in Business
Administration degree in Marketing and Electronic Commerce.
A resident of South Orange County, Vinutha enjoys traveling, cooking and hiking. She is a
member of Alpha Chi Omega sorority and volunteers with Adopt-A-Park. Vinutha is eager to
bring her expertise to a new client base and looks toward the future with great optimism.